Catena Media today launches online sports betting affiliation in Maryland as the US state officially opens for regulated online sports betting to operators and consumers.
The market opening on the eve of the annual Thanksgiving holiday coincides with a busy NFL sports calendar. Healthy levels of player engagement are expected after strong pre-launch marketing campaigns and player offers by leading operators.
Affiliation operations are being conducted through Catena Media’s broad network of national brands such as LegalSportsReport.com, GamingToday.com, TheLines.com and Lineups.com. The group is also operating via its regional websites such as PlayMaryland.com.
Ryan Harper, Catena Media Vice President North America – Revenue, said: “As with the Kansas launch in September, we expect a strong result from the Maryland go-live. The timing is excellent, given that we are in week 12 of the NFL season and have the added bonus of the World Cup kicking off this week.”
Harper added that in the seven days leading up to launch Catena Media secured four times more registrations than in the Kansas launch – a high level considering Maryland’s population is twice that of Kansas.
Maryland (population 6.2 million) becomes the fifth North American state or province to open for legal sports betting in 2022, following New York, Louisiana, Ontario and Kansas. Together these launches have extended online sportsbook access to 42 million people.
Future launches are expected in 2023, notably in Ohio and Massachusetts. Ohio, whose 11.8 million inhabitants make it the seventh most populous US state, has committed to a 1 January 2023 launch date. Massachusetts, with about 7 million inhabitants, is similar in size to Arizona, where Catena Media successfully launched sports betting affiliate operations in September last year.
Catena Media is a leading marketing affiliate for online sports betting and casino in North America. The group is active in a growing group of over 20 states or provinces and the region recently became the group’s core market after a rapid expansion.
Full-year revenue in North America more than doubled in 2021 and growth has continued into 2022 with a revenue increase of 22 percent in the first nine months. Growth in October was 20 percent year-on-year.
Contact details for further information:
Ryan Harper, Vice President North America – Revenue
Email: [email protected]
Peter Messner, Group CFO
Phone: +46 768 95 26 93, Email: [email protected]
Email: [email protected]
The information was submitted for publication by the contact persons above on 23 November 2022 at 15:00 CET.
About Catena Media
Catena Media is a global leader in generating high-value leads for operators of online casino, sports betting and financial trading platforms. The group’s large portfolio of web-based affiliation brands guides online users to customer websites and enriches the experience of players worldwide. Headquartered in Malta, the group employs over 450 people in Europe, North America, Asia-Pacific and Oceania. The share (CTM) is listed on Nasdaq Stockholm Mid Cap. For further information see catenamedia.com.