About
Providing high quality leads
We deliver high-quality leads to partners through our global network of content-rich websites that are expertly calibrated to users’ needs. In addition, we also offer partners advanced marketing tools and services, such as email promos, social media promos and content creation. We aim to be the true leader: setting the benchmark through cutting-edge business intelligence, continuous innovation, quality content, compliance and social responsibility. Join us on this journey!
Our purpose
Our purpose is to empower users of online casino and sports betting platforms to make smart choices by connecting them to our partners through trusted, educational and innovative brands.
Our vision
Our vision is to set the standards for the future of marketing affiliation in the online sports betting and casino gaming space as a caring employer, trusted partner and visionary leader.
WHAT DRIVES US
OUR VALUES
Innovation
We turn creative ideas into valuable realities.
Expertise
We have the skills, knowledge and commitment to achieve all our goals.
Accountability
We take ownership and we are responsible and accountable.
Diversity
We act as one united company while embracing our global diversity.
Integrity
We do the right things in the right way.
Affiliate marketing - more than content creation
Navigating the vast online world can be daunting. That's where we – media affiliates – come in by helping people make informed decisions. Our expertise in online behaviour, search engine optimisation and content creation allows us to deliver engaging entertainment to website users while connecting them with service providers. We also assist operators in building credible and prominent brands. As an integral part of the online services value chain, we offer invaluable benefits to all parties involved.
OUR SEGMENTS
Förslag Catena Media operates in the online casino and sports betting sector. North America is our primary market and accounted for 94 percent of group revenue in 2025.
84%
Casino
16%
Sports
Protecting people and the planet
We believe all companies share an obligation to conduct themselves as good corporate citizens. For Catena Media, this involves going beyond ensuring the sustainability of our own business model. It also means addressing the wider operating environment – the sector we operate in, our key stakeholders such as our employees, and the natural environment and its resources.
Generating profitable growth
Förslag Our financial target is double-digit organic growth in group revenue and adjusted EBITDA in 2026. We pursue it through our flagship brands, diversification into subaffiliation, CRM and loyalty products, and continued investment in technology.
Our business model
The Catena Media business model involves creating content-rich websites that help users navigate the complex world of online sports betting and casino gaming. Our content attracts, interests and informs bettors, engaging them through player offers and opportunities. This generates high-quality leads which we refer to our partner operators. When we deliver a new lead, the operator or service provider pays us. This is how we generate revenue.