Creating more than great content

We're a high-quality online lead generation company within iGaming and Financial Services. With record breaking retention rates of over 5 million monthly users. Marketing and sales lead generation is rapidly moving into a new paradigm, and we are leading the way.

With our wide and solid platform we create high-quality online leads to our customers using our marketing tools and creating substantive content. The best part with this is that our business model is scalable and applicable to many other industries outside our current portfolio too.

Our purpose

Our purpose is to empower those who seek to make smarter choices: connecting people to our partners through trusted, educational and innovative brands

Our vision

Our vision is to set the standards for the future of lead generation: a caring employer, a trusted partner, a visionary and responsible company

Our values

Growth is our comfort zone

The sky is the limit, and no stone is left unturned as we exploit new territories, increasing our global presence and perspective. The digital landscape is transforming everything we do. Through the power of technology, we are adapting to meet the needs of the rules of tomorrow.

A profound understanding of online behaviour and customer orientation makes us a preferred liaison and provider of high value online leads as well as high levels of user and customer satisfaction. We see ourselves as an invisible force of good, attracting visitors online by creating value and promoting relevant services, helping users find relevant suppliers and offer operators qualified leads.

Through owning and operating a multitude of websites designed to attract a growing number of users and refer them to our customers, we are able to track internet traffic, deliver business intelligence and serve as a crucial link in the marketing process. Our main markets are presently iGaming and Financial Services, but our business model is applicable to many industries.

Contributing Positively

Corporate Social Responsibility is more than written promises. It is an active commitment to ethics, values and compassion – giving back, not only to our shareholders and employees, but to the world and the community in which we operate and thrive. As a growing company within a modern industry, we believe in assuming responsibility by contributing to the well-being and development of those around us, always flying the flag for equality, diversity and a clean environment.

Catena Media’s brand story

Catena Media has become the largest lead generator delivering high-value iGaming online customers. In recent years we have achieved unparalleled growth because we have adapted to market developments and user needs, and built a scalable business model and an advanced technology platform. We have carried out several successful M&As and adapted our organisation for organic growth, through both expertise and resources.

We aim to be the number-one choice within global, innovative, performance based online marketing, in any business we enter. We will build outstanding relationships and always ensure partner brand growth by providing high-quality, partner-integrated products with superior user experiences. By focusing on strong brands within Sports Betting, Casino and and Financial Services – moving from M&As to more organic growth – our goal is to become a global business with local presence on all continents.

Catena Media is partner-focused and will continue to deliver high-value users at low risk to growing companies. We are the perfect choice for top management, and specifically for communication managers, fulfilling their need for a strong partner that can show clear return on investment.

In the ever-growing, ever-changing, performance-based marketing business, where technology is constantly developing, regulations changing, competitors merging and personnel moving between organisations, Catena Media aims to be the true leader: setting the benchmark through cutting-edge business intelligence, continuous innovation, quality content, compliance and social responsibility.

Well-distanced from our competitors, we offer a reliable alternative to traditional media – a smarter branding choice – by providing better, more actionable, ROI-driven content.

Catena Media in Numbers




EURm Revenue 2021





Culture, coexistence and collaboration

To become the world’s number one provider of high-value online leads and transform any industry we decide to be in through the power of choice is an undertaking that would be virtually impossible without fostering a unique corporate culture that attracts and retains top talent. The key to our success lies in passionate people with bold professional attitude driven by curiosity. We believe firmly in fostering “ideapreneurship”, where honesty and accountability are fundamental factors in our quest to constantly learn and challenge norms by embracing progress, innovation and failure – with the mindset of creating a fulfilling context and sense of belonging.

Ambition is part of our DNA, and to achieve our goals we are successively developing a number of core areas: Attractive and global scalable business model, extensive and broad customer base, high-quality contents, proven track record of successful acquisitions, effective systems, analyses and strong company culture.