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strategy, catena media

A strategy for further growth

Catena Media aspires to be the number one choice for global, innovative, performance-based online marketing in our market segments. To evolve our offering and expand our market footprint, we pursue a twin path of organic growth and strategic acquisitions in selected markets.


Organic growth

Our strategy for organic growth is centered around the development and expansion of our brands and products to deli our financial targets. The core growth engine is the Americas, supported by other significant markets such as Asia and Europe. In Asia, we focus on Japan, which offers positive conditions for robust organic growth. Globally, we are attuned to market trends and remain constantly ready to deploy resources to fast-growing regions as and when opportunities emerge.


Acquired growth

Strategic acquisitions in core areas play an important role in developing the business as a complement to organic growth. Acquisition targets are carefully analysed and selected based on their ability to strengthen our service to users and enhance our offer to partner operators. We may also consider acquisitions that expand the customer base, add technological expertise, extend geographical reach and diversify the business. All acquisitions are subject to a comprehensive due diligence process.

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Catena Media has developed a strategy that prepares us for becoming the leading affiliate and the natural choice for operators when it comes to receiving high-quality leads.

Michael Daly / CEO of Catena Media


Accelerate organic growth

Build strong global brands with scalable, modular technological infrastructure to optimise traffic flows.

Deepen customer relations

Understand customers’ market conditions, exceed their expectations and be service-oriented in every action.

Drive operating efficiencies

Embed a cost-centric culture across the organisation to maximise margins and operating efficiency at all levels.

Focus on regulated markets

Prioritise regulated markets with core products while monitoring potential acquisitions.

Nurture culture and innovate for tomorrow

Promote leadership development, embed the core values group-wide, foster innovation via staff incentives and invest creatively in R&D.

Targets 2025

Revenue in North America of USD 125 million in 2025, which represent a CAGR of 12 percent

Growing user and operator portfolios in our key markets

Measurable efficiency gains in all our markets

Expand further in regulated markets, which already today contribute 90 percent of group revenue

Employee turnover 50% sourced internally, higher innovation rate.