STRATEGY
Strategic Review
In 2023, Catena Media concluded its strategic review, which resulted in a renewed strategic focus as well as the divestment of certain assets. Read more about the conclusion in the Annual Report 2023.
Becoming the thought-leader in the media affiliation space
Catena Media seeks to be the data- and technology-driven leader in online affiliate marketing for sports betting and casino gaming in the Americas and selected niche markets. Achieving this vision involves developing and implementing sophisticated technological solutions that keep us one step ahead in a dynamic and complex operating environment. Our strategy, newly clarified and redefined following the strategic review of 2022-2023, rests on three pillars that together give us operating stability combined with the agility and creativity to respond fast to change and cement our market-leading positions.
Our strategic pillars
Attractive, regulated and stable markets
Stable, regulated markets present the ideal context for sustainable growth, giving greater predictability that allows for efficient responses to emergent market needs and opportunities. In combination with strong underlying demand, such markets offer the best conditions for sustained value creation over time. Our prime focus is on the Americas, complemented by a presence in other selected niche markets where we see opportunities for profitable growth and expansion.
Driving technological innovation
Superior user experiences made possible by advanced technology and innovative solutions hold the key to our long-term growth. By leveraging data-driven technology, we tailor our offer to meet the evolving needs of our end-user audiences and communities. This requires significant investments in both platforms and skill development, and remains a core priority going forward. By fostering a culture of continuous innovation, we drive a business that leads by example and sets new standards for how affiliate marketing creates value.
A flexible and agile business
Affiliate marketing for online sports betting and casino gaming is evolving rapidly. Maintaining edge in this dynamic environment calls for a flexible organisational structure that can adapt and seize opportunities as they are created. With a right-sized balance sheet following the completion of the strategic review, Catena Media has a solid platform from which to focus on the most profitable and promising openings as and when they evolve. Our lean and coherent organisational structure mitigates business risk and gives the flexibility we need in our fast-paced market.
Our lean and agile organisation make us ready to take on new opportunities in our stable and attractive markets. Through our data-driven approach and deep technology focus, we aim to be the industry thought leader and deliver high-quality leads to our partners with exceptional service.
CORE INITIATIVES
Technological platform
Ensuring a robust and well-developed platform is key to successful scalability and expansion of our offering, facilitating swift and efficient roll-outs of up-and-coming initiatives.
Paid media
Paid Media constitutes a large new vertical that will expand our reach and market exposure while reducing our dependence on state launches, creating a more resilient business over time.
Media partnerships
Media partnerships is an important lever for expanding our reach and strengthening our robust position on our core markets, enabling us to reach further into our target communities.
Artificial Intelligence
Artificial Intelligence empowers our teams in creating attractive and engaging content on our websites. With rapid pace of development and increasing number of potential uses, the emerging technology will be an integral part of tomorrow’s media affiliation.