STRATEGY
A strategy for further growth
Catena Media aspires to be the number one choice for global, innovative, performance-based online marketing in our market segments. To evolve our offering and expand our market footprint, we pursue a twin path of organic growth and strategic acquisitions in selected markets.
Organic growth
Our strategy for organic growth is centered around the development and expansion of our brands and products to deli our financial targets. The core growth engine is the Americas, supported by other significant markets such as Asia and Europe. In Asia, we focus on Japan, which offers positive conditions for robust organic growth. Globally, we are attuned to market trends and remain constantly ready to deploy resources to fast-growing regions as and when opportunities emerge.
Acquired growth
Strategic acquisitions in core areas play an important role in developing the business as a complement to organic growth. Acquisition targets are carefully analysed and selected based on their ability to strengthen our service to users and enhance our offer to partner operators. We may also consider acquisitions that expand the customer base, add technological expertise, extend geographical reach and diversify the business. All acquisitions are subject to a comprehensive due diligence process.
Catena Media has developed a strategy that prepares us for becoming the leading affiliate and the natural choice for operators when it comes to receiving high-quality leads.
Michael Daly / CEO of Catena Media
STRATEGIC ROADMAP
Accelerate organic growth
Build strong global brands with scalable, modular technological infrastructure to optimise traffic flows.
Deepen customer relations
Understand customers’ market conditions, exceed their expectations and be service-oriented in every action.
Drive operating efficiencies
Embed a cost-centric culture across the organisation to maximise margins and operating efficiency at all levels.
Focus on regulated markets
Prioritise regulated markets with core products while monitoring potential acquisitions.
Nurture culture and innovate for tomorrow
Promote leadership development, embed the core values group-wide, foster innovation via staff incentives and invest creatively in R&D.