Global iGaming lead generation company Catena Media plc has further strengthened its North American operations by acquiring online sports betting and casino affiliation assets from i15 Media, LLC.
The assets comprise more than 100 websites and domains that focus on states starting their first full American football season (such as Michigansharp.com), large upcoming states (such as NYSportsDay.com), and nationally ranking sites like bonus.com and gamblingonline.com. The total purchase price is USD 45 million, of which USD 12.5 million will be paid with 2,207,357 new Catena Media shares.
He added: “I am also excited that i15 Media’s founder and owner will join us as a consultant for the next few years. He will provide valuable support for our internal team as we pursue our roadmap.”