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A strategy for further growth
Catena Media aims to be the number one choice for global, innovative, performance-based online marketing in our market segments. To evolve our offering and expand our market footprint, we follow a twin path of organic growth and strategic acquisitions in selected markets.
Dividends
Catena Media's strategy commits the group to growth, meaning that dividends may be low or not occur at all in the medium term. For the financial year ended 31 December 2021, the board proposes to the AGM that no dividend will be paid. The board has a longterm ambition to pay a maximum of 50 percent of profit after tax in dividends. Dividend payments will be at the board's discretion, and no date has been set for any future payment.
Active market position
Catena Media is a leading iGaming affiliate active on multiple markets. We quickly became one of the largest affiliates in the US and we have a strong position in Europe and Asia-Pacific. Estimates from H2 Gambling Capital suggest that the global online sports betting and casino market will grow from 79 EURbn in 2021 to 128 EURbn in 2026, implicating a CAGR of roughly 10%. We at Catena Media are well prepared for the surge in demand for affiliate services that follows.
Organic revenues and high profitability
Although we consider media partnerships as a complementary revenue stream, we maintain a strategic focus on generating organic revenues through our team of skilled content creators and SEO experts. The organic revenues are more sustainable, enables a higher margin and makes our business profitable even in the long run.
A proven scalable business model
A high growth cannot be sustained without scalability. Given the technical nature of our operations, our business model enables us to quickly expand our business and grow with the market. In 2021, Catena Media formed the Tech Committee with the purpose of managing our IT strategy and facilitate the development of competitive advantages, allowing us to seize new opportunities while maintaining profitability.
Well positioned for launches in North America
The North American market shows record-breaking growth as more and more states and provinces legalize iGaming. The market is expected to become the largest regulated market and Catena Media is well positioned for new launches. We have a strong track record with operations up and running shortly after legalization which gives us an early-mover advantage.
Important information
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LOOKING FOR A PRESS KIT?
Internal control at Catena Media
The purpose of internal control is to achieve an effective organisation that achieves goals set by the Board of Directors. This means to a reasonable extent ensure that the company's business is conducted appropriately and effectively, that laws and regulations are complied with and to provide reasonable assurance in relation to the reliability of the financial reporting. Catena Media has chosen to describe the work on internal control in accordance with COSO’s components: control environment, risk assessment, control activities, information and communication as well as monitoring. The Board of Directors is responsible for internal control of the company.
Read more about internal control in Catena Media’s annual report on pages 74-75.
Risks
Like any business, Catena Media is exposed to a range of external and internal factors that have the potential to cause fluctuations in the group’s financial position, results of operations and share price. The group applies a risk control process that monitors, and seeks to minimise, risk with the aim of establishing a stable environment conducive to achieving sustainable shareholder value over time.
The following risk categories have been identified:
- Financial risks
- Market risks
- Business activities and industry risks
- Legal and regulatory risks
- Social risk
Read more about the specific risks, their likelihood, impact and management in our annual report on pages 33-37.
I therefore certify that:
- I am resident and physically present in a country outside the United States, Canada, Japan, Australia, New Zealand, Switzerland, South Africa, Hong Kong or Singapore;
- I am resident and physically present (a) in Sweden or (b) outside Sweden and each of the jurisdictions referred to in clause (1) above and, in that case, I am authorized to access the information and documents on this website without being subject to any legal restriction and without any further action required by the Company; and
- I have read, understand and agree to comply with all of the restrictions set forth above.
For more detailed information regarding each Incentive Programme, please see the notices of each of the General Meetings on catenamedia.com/corporate-governance/general-meeting/
Hybrid capital securities (CATME HO1)
The hybrid capital securities are denominated subordinated perpetual capital securities with first possible redemption date occurring 5 years after the issue date. The Hybrids are treated as 100 percent equity under current IFRS reporting standards. Each Hybrid shall have a nominal value of SEK 100 and shall have a variable coupon of 3-month STIBOR + 8.00 percent per annum, which coupon will be increased at the occurrence of pre-determined events.
Warrants (CTM TO1)
Each Warrant will give the holder the right to subscribe to one (1) ordinary share of the Company at a subscription price of SEK 18.90. The Hybrids may be used as payment of the subscription price by means of set-off. The subscription of ordinary shares by exercising Warrants may be made on a quarterly basis during a subscription period of ten (10) days commencing on the day following the publication of each of the Company’s quarterly reports. The last time to exercise the Warrants will be during thesubscription period following the publication of the interim report for the second quarter of 2024.
Bond issue 2021/2024
In 2021, the Company issued senior unsecured floating rate bonds with a nominal value of EUR 55m, under a framework of EUR 100m, which matures in June 2024. The debt securities bear a floating rate coupon of Euribor 3m + 6 percent, with Euribor 3m being subject to a floor of 0 percent.
CATENA MEDIA IN NUMBERS
2012
Founded
136,1
EURm Revenue 2021
450+
Employees
38+
Nationalities
How it works?
Catena Media’s business model is simple: we create content-rich websites through which the users can navigate the complex worlds of iGaming and financial services. When we deliver a new lead, the operators and service providers pay us, which is how we generate revenues.
Employees
At Catena Media, we believe that the human is the most important resource. We offer a multi-cultural and diverse workplace with offices spanning across 4 continents. We promote a healthy work-life balance and offer numerous benefits to make our employees thrive.
FREQUENTLY ASKED QUESTIONS
Cost-per-acquisition
Catena Media’s second most important revenue source is revenue sharing. When one of our leads converts into a user, an agreed portion of the net revenue generated by the user is paid out to us. This is more common in the European markets.
Revenue share deals
Catena Media’s second most important revenue source is revenue sharing. When one of our leads converts into a user, an agreed portion of the net revenue generated by the user is paid out to us. This is more common in the European markets.
Hybrid agreements
Catena Media’s second most important revenue source is revenue sharing. When one of our leads converts into a user, an agreed portion of the net revenue generated by the user is paid out to us. This is more common in the European markets.
Fixed fees and subscription revenue deals
Catena Media’s second most important revenue source is revenue sharing. When one of our leads converts into a user, an agreed portion of the net revenue generated by the user is paid out to us. This is more common in the European markets.
Göran Blomberg
Board member since 2 May 2019. Chairman since 15 May 2020
Born: 1966
Education: B.Sc. Business Administration, Accounting & Finance, The Gothenburg School of Economics, M.Sc. International Accounting & Finance, The London School of Economics (LSE).
Other assignments: Board member – Nordnet AB, Nordnet Bank AB. Chairman of the Board – Turbotic AB, Qred Holding AB, Sambla Group (Ihsus Topco AB).
Work experience: Group CEO & Chairman of the board Fortuna Entertainment Group, Managing Director & Chairman of the board at Gala Interactive, Chairman at Gala Coral Interactive, Chief Integration Officer & Group Games Director at bwin.party digital entertainment, COO at Partygaming, CEO at Expekt.com, VP & COO at Kyivstar (Telenor), and CEO at Telenor Mobile Sweden.
Own and closely associated holdings: 42,470 shares, 44,743 warrants 2020/2024 (CTM T01) and 4,718 Capital Securities (CATME H01).
Independence: Independent of the company, its senior management and the company’s major shareholders.
Øystein Engebretsen
Board member since 25 September 2018
Born: 1980
Education: Master of Science in Business and Major in Finance at BI Norwegian School of Management in Oslo.
Other assignments: Investment Manager at Investment AB Öresund. Board member of INSR Insurance Group ASA, Scandi Standard AB and Projektengagemang Sweden AB.
Work experience: Board member of Investment AB Öresund. Corporate Finance at HQ AB.
Own and closely associated holdings: 76,950 shares, 42,498 warrants 2020/2024 (CTM T01) and 7,083 Capital Securities (CATME H01). 50,500 shares 14,400 warrants and 2,400 Capital Securities are held through closely associated holdings.
Independence: Independent of the company, its senior management and the company’s major shareholders.