According to EGR Intel, Google is preparing to lift their ban on online casino advertising in the United States by the first quarter of 2020. This means that the search engine is opening up to Pay Per Click advertising for online casinos. Catena Media’s US General Manager Michael Daly welcomes the news and says that Catena Media is well prepared for a lift of the advertising ban for online casino.
“Any investment into the Igaming industry is good news for Catena Media. We have prepared for the lift of this ban for a while and developed our search word strategy accordingly. We are ready to do PPC-advertising for online casino as soon as Google unblocks adverts. We’re already doing PPC-advertising for sports in the US and showing good results and we’re expecting PPC-advertising for casino to do just as well,” Daly said on Thursday.
Google already allows for sports betting advertising in the state of Nevada, New Jersey and West Virginia and Catena Media have been investing in PPC-advertising there.
Earlier this year, CEO Per Hellberg stated that the US market already makes up more than 10 percent of Catena Media’s revenues.