Content Editor - German language


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Engaging, user-centric content is a huge part of what makes a great website. Our Content team is a multicultural team of talented writers and creatives, constantly thinking outside the box to provide our users with the most informative and engaging content possible. Working collaboratively with product owners, SEO and Sales specialists, as well as with online casino operators, you will create content to help drive the success of our products.


  • The Content Editor will be responsible for the development of a variety of language- specific content for one of our brands. This could take the shape of reviews, articles, blogs, emails, etc. Working alongside SEO team and cooperating with a number of departments, the content editor will be responsible for the creation, updating and coordination of site content; ensuring that the content being produced allows the brand to increase online traffic, engagement and conversion.

  • Writing, researching and publishing a variety of engaging content for one or more websites - in line with SEO, usability and accessibility best practices, as well as brand style guides and tone-of-voice
  • Ensuring content tasks and requests received are completed in a professional and timely manner and to a high-quality standard
  • Collaborating with cross-department teams to develop, implement and adapt content strategies and style guidelines in line with overall product strategies and audience needs
  • Working in collaboration, and regularly communicating with, fellow content team members and other teams to ensure all stakeholders are working together to achieve common goals for each website
  • Using tools such as Google Analytics to track content performance, and implement key-learnings
  • Giving feedback on SEO and Product strategies from the content perspective, and contributing content knowledge to improve overall brand vision and conversion
  • Creating online campaigns for special events relevant to the UK market and liaising with account managers to obtain bonuses for these campaigns
  • Engaging in social media activities and presence for the UK market
  • Following market trends so that learnings can be applied according to the needs and interests of our users
  • Proactively identifying website issues and/or potential improvements and raising these with relevant stakeholders
  • Ensuring through regular content audits that the conversion funnel from our site to an operator’s site is always updated, relevant, and optimal
  • Proactively brainstorming innovative ideas for engaging, user-centric content, collaborating with fellow content team members and other teams to develop these ideas and driving the implementation of these ideas through communication and collaboration with relevant stakeholders
  • Commissioning work to content agencies and independent freelancers where required, and ensuring the quality of any work commissioned

  • Excellent communication skills and the ability to work collaboratively in a team environment
  • Self-motivation skills and the ability to work in an efficient, mature and professional manner, while taking pride in delivering high-quality content
  • Great time-management skills and the ability to work to deadlines and prioritise multiple tasks
  • A keen eye for detail and the ability to easily proofread and spot any errors
  • Strong creative skills and the initiative to come up with fresh ideas to improve content and to think outside the box
  • Degree qualification in Communication, Journalism, or a related discipline
  • Minimum of one year’s professional experience in writing and publishing search engine optimised online content using Content Management Systems
  • Minimum of six months’ professional experience in iGaming
  • Image and video editing skills
  • Finnish language would be desirable but not essential