SEO Outreach Team Lead


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  • We’re looking for an experienced SEO professional with leadership instinct and experience to create and drive Offpage SEO strategies to acquire backlinks that positively impact organic rankings. The focus of this role is to ensure that at any given time we have the resources, tools and appropriate allocation of workload and tasks to ensure that the SEO Outreach team can fulfil requests for our brands.

  • Lead a team of SEO Outreach Specialists on a day to day basis
  • Ensure targets are met and projects are delivered in a timely manner and with good quality output
  • Deliver internal training to the SEO team on new outreach and tracking tools on a regular basis
  • Build a database of blogger and journalist relationships that Farfetch can work with on an on-going basis
  • Work with the internal Content team to ensure on-site editorial content is optimised for maximum organic pickup
  • Continually discover new ways of building relationships with influencers – being revolutionary in the methods
  • Manage the outreach budget on a monthly basis and deliver invoicing to the financial team
  • Continually discover new ways of building relationships with influencers – being revolutionary in the methods
  • Be hands-on and help out your team when the team workload requires it
  • Be part of the recruitment process for new team members
  • Source and manage agencies and freelancers

  • SEO Experience either in-house or agency side + experience in management or leadership
  • Strong ability to lead and manage teams both in-house and outsourced
  • Proven track record of link building/outreach for organic search
  • Ability to construct and manage employees workloads to deliver targets
  • Advanced user knowledge of link monitoring tools and software
  • A good understanding of Google Analytics
  • Excellent communication skills
  • An ability to work with clear deadlines but also to work independently
  • A good understanding of affiliate marketing would be a big plus
  • Experience in running own blog/website would be an asset