Growth Hacker

SPORTS
Italy

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At Catena, we specialize in creating high traffic websites, that help build high-value relationships between our customers and partners. Our clients seek out our methods to enhance their online presence and gain exposure. To ensure it is happening, we are currently looking for the Growth Hacker to join our Sports team in Italy.

SCOPE OF THE JOB:

  • The Growth Hacker will be responsible for creating, managing and optimising the entire marketing funnel for our online products. Reporting to the Head of Product, you will set growth priorities, identify channels for customer acquisition, measure success, and scale growth.
  • YOUR CHALLENGE:

  • Develop and constantly test innovative and low-cost strategies to help the business acquire and retain customers
  • Identify and implement the most effective marketing channels for each part of the marketing funnel with a focus on growth
  • Research, create, track and optimise online marketing campaigns across email marketing, social media, SEO/SEM and content generation
  • Build dashboards to track, manage and provide insights on team targets and KPIs
  • Analyse the results of marketing campaigns to optimise and report back to the business
  • Manage the marketing budget and able to manage campaign costs against KPIs, conversions and revenue generation
  • Act as the marketing expert in the team - providing information, training where required and advice based on expertise and data
  • Keep up to date with industry trends and insights, while regularly testing new digital marketing tools
  • TO DO THIS, YOU WILL NEED:

  • Strong experience in growing an online product through various digital marketing channels
  • Experience using Google Analytics, Google Tag Manager and Google Data Studio
  • Experience in copywriting and editing online content and email marketing content
  • Knowledge about both inbound and outbound marketing
  • Highly data savvy and able to understand the importance of metrics and how to carry out proper data analysis
  • Previous experience in Influencer Marketing and paid Marketing
  • Basic Knowledge of Agile and Scrum method
  • Curious, creative and passionate about sports Excellent level of spoken and written English