Senior Email Marketing Specialist

Marketing
Malta

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We're looking for a Senior Email Marketing Specialist to join our Digital Marketing team in our HQ in Malta. In this position, you will be responsible for the day-to-day, hands-on execution of email marketing programs in support of company and business unit objectives. Additionally, you maintain a current understanding of email marketing best practices and applies them to the execution of our email campaigns.

JOB PURPOSE:

  • As our Senior Email Marketing Specialist, you will take lead with our email marketing strategies by reaching customers through email campaigns and inform them about new products and events. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters.
  • YOUR CHALLENGE:

  • Performing day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
  • Manages the creation and execution of promotional, and performance email marketing programs
  • Maintain and execute on-going test/learn
  • Collaborates across team (Product teams and Sales) to support brand and sales goals
  • Works closely with copywriters and design to execute emails
  • Ensures accuracy, quality, and brand consistency in communications
  • TO DO THIS, YOU WILL NEED:

  • Degree in Marketing or Business
  • 1-2 years’ experience in an iGaming marketing setting preferred
  • Experience with a major ESP preferred (Ideally with SalesForce Exact Target)
  • Passionate about emails and understands direct marketing concepts
  • Intermediate knowledge of Microsoft Excel
  • Ability and desire to learn quickly
  • Ability to work independently with minimal direction, while also functioning and contributing as part of a team
  • Strong attention to detail and accuracy
  • Proactive, energetic personality; inquiring, investigative mind