PPC Specialist - London

Marketing
United Kingdom

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At Catena Media, we believe creativity, passion and inspiration are sparked by a fun, collaborative and supportive environment. We encourage our people to think outside the box to continually improve what we do and how we do it. That’s why you won’t find dull office cubicles or rigid organisational structures here – you’ll see a workplace that encourages you to be who you are and inspires you to reach your highest potential. 

SCOPE OF THE JOB

  • The PPC Specialist is responsible for planning, running and optimizing performance PPC and Biddable campaigns across multiple products and territories. Working on developing strategies with the Team Lead and Head of Performance Marketing that deliver outstanding ROAS the role will take ownership of campaigns and help continue high level campaigns. 
  • YOUR CHALLENGE

  • Daily account management of pay per click accounts on Google AdWords, Bing and other search platforms including all Social Platforms
  • This includes executing paid social campaigns uploading & refreshing creatives (video, imagery, gif, etc), setting up budgets, managing targeting (LLA, interest)
  • Assist in the maintenance and monitoring of keyword bids
  • Account daily and monthly budget caps, impression share, quality score and all other important account metrics
  • Manage and maintain updates for large keyword lists
  • Manage, maintain and build audiences for targeting and re-targeting
  • Provide creative copy suggestions and graphical ad templates
  • Assist in the management of display network placement lists on AdWords and through other contextual advertising platforms
  • Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
  • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Keep pace with search engine and PPC industry trends and developments
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out any key areas of importance in accordance with company goals. 
  • TO DO THIS, YOU WILL NEED

  • Have experience of running performance led PPC/Biddable campaigns
  • Experience of affiliate marketing is desirable
  • Experience of sports betting is desirable  
  • Multi-lingual would be very useful
  • Proficiency in Microsoft Excel
  • Previous experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
  • Passion or Sport is essential and an understanding of Sports Betting