Executive Management

Per Hellberg

Hired 4 June 2018. Chief Executive Officer (CEO)

Born: 1968

Other assignments: –

Previous assignments: CEO Readly International AB and Readly AB.

Education: Strategic Marketing, RMI Berghs School of Communications.

Shares: 70,000

Warrants/Share options: 800,000 share options.

Erik Edeen

Hired 7 January 2019. Interim Group Chief Financial Officer (CFO)

Born: 1984

Other assignments: –

Previous assignments: More than 12 years of experience from interim positions as CFO and Head of Finance/Head of Business Controlling in privately owned and publicly traded corporations, such as ICA Gruppen AB (publ.) and Investor AB (publ.). Most recently as Group CFO for a European IT company.

Education: Master of Business Economics from Uppsala University. Executive Education at Harvard Business School.

Shares: –.

Warrants/Share options: –.


Johannes Bergh

Hired 12 January 2017. Deputy CEO

Born: 1969

Other assignments: Chairman of the board – Codesign AB.

Previous assignments: Chief Operating Officer Catena Media, Chief Executive Officer Rewir AB, Chief Brand Officer Flir Systems Inc.

Education: Harvard Business School, RMI Berghs, Stockholm University.

Shares: 19,993

Warrants/Share options: 410,000 share options.



Fiona Ewins-Brown

Hired 1 September 2015. Chief Human Resource Officer (CHRO)

Born: 1973

Other assignments: –

Previous assignments: HR Director Catena Media, Human Resources Director and Talent Management Director at GFI Software Development Ltd. Human Resources Director at Morgan Stanley.

Education: Human Resources Management, Seaforth College of TAFE and Charles Sturt University.

Shares: 111,026

Warrants/Share options: 87,222 share options.

Nigel Frith

Hired 23 April 2018. Vice President - Financial Services

Born: 1972

Other assignments: –

Previous assignments: General Manager Financial Services Catena Media, Global General Manager FXcompared.com LLC, Head of Consumer Finance Inspire Digital Ltd, Chief Executive Officer Simply Media Publishing LLC.

Education: Oxford College ONC – Mechanical Engineering Diploma.

Shares: –

Warrants/Share options: 202,222 share options.

Chris Welch

Hired 21 January 2020. Vice President - Sports

Born: 1964

Other assignments: –

Previous assignments: CW Consulting, CEO PKR Technologies Ltd, CMO easyproperty (eProp Ltd), Group Director Poker ( bwin.party digital entertainment PLC), CMO Partygaming Plc, MD Europe Centrebet Pty Ltd, MD LoudVision Marketing and PR (UK) Ltd, Group Marketing Director PokerStars, Marketing Director PinnacleSports, Marketing Director UK Coral Eurobet 

Education: BSc Management at Aston University Specialism in Marketing.

Shares: –

Warrants/Share options: 50 000 share options.

Hamish Brown

Hired 3 February 2020. Vice President - Casino

Born: 1972

Other assignments: –

Previous assignments: Twenty years of gaming industry experience including with three Australian Gaming Machine Manufacturers. A decade of iGaming experience driving content development and distribution. Executive management in both private and public sector, driving growth and managing the rapid-scale of global businesses in highly regulated markets. Former GM, COO NextGen Gaming and COO NYX Gaming Group. 

Education: –

Shares: –

Warrants/Share options: 50 000 share options.