Executive Management

Per Hellberg

Hired 4 June 2018. Chief Executive Officer (CEO)

Born: 1968

Other assignments: –

Previous assignments: CEO Readly International AB and Readly AB.

Education: Strategic Marketing, RMI Berghs School of Communications.

Shares: 70,000

Warrants/Share options: 800,000 share options.

Erik Edeen

Hired 7 January 2019. Interim Group Chief Financial Officer (CFO)

Born: 1984

Other assignments: –

Previous assignments: More than 12 years of experience from interim positions as CFO and Head of Finance/Head of Business Controlling in privately owned and publicly traded corporations, such as ICA Gruppen AB (publ.) and Investor AB (publ.). Most recently as Group CFO for a European IT company.

Education: Master of Business Economics from Uppsala University. Executive Education at Harvard Business School.

Shares: –.

Warrants/Share options: –.


Johannes Bergh

Hired 12 January 2017. Deputy CEO

Born: 1969

Other assignments: Chairman of the board – Codesign AB.

Previous assignments: Chief Operating Officer Catena Media, Chief Executive Officer Rewir AB, Chief Brand Officer Flir Systems Inc.

Education: Harvard Business School, RMI Berghs, Stockholm University.

Shares: 9,815

Warrants/Share options: 410,000 share options.



Fiona Ewins-Brown

Hired 1 September 2015. Chief Human Resource Officer (CHRO)

Born: 1973

Other assignments: –

Previous assignments: HR Director Catena Media, Human Resources Director and Talent Management Director at GFI Software Development Ltd. Human Resources Director at Morgan Stanley.

Education: Human Resources Management, Seaforth College of TAFE and Charles Sturt University.

Shares: 33,826

Warrants/Share options: 87,222 share options.

Nigel Frith

Hired 23 April 2018. Vice President - Financial Services

Born: 1972

Other assignments: –

Previous assignments: General Manager Financial Services Catena Media, Global General Manager FXcompared.com LLC, Head of Consumer Finance Inspire Digital Ltd, Chief Executive Officer Simply Media Publishing LLC.

Education: Oxford College ONC – Mechanical Engineering Diploma

Shares: –

Warrants/Share options: 202,222 share options.

Richard Gale

Hired 20 February 2017. Vice President - Sport Betting

Born: 1972

Other assignments: –

Previous assignments: General Manager Sports (Catena Media), VP European Marketing and Sales (Playboy Inc), Brand Director, The Sun (New UK), CMO (Venntro Media) COO (Rise Project).

Education: BA in Social Science from University of Hertfordshire, MA in Marketing (Distinction) from Kingston University.

Shares: –

Warrants/Share options: 237,222 share options.