Executive Management

Per Hellberg

Hired since 4 June 2018. Chief Executive Officer (CEO).

Born 1968

Previous assignments held during the past five years: CEO Readly International AB and Readly AB.

Other assignments: Chairman of the Board in Readly International AB.

Education: Strategic Marketing, RMI Berghs School of Communications.

Shares: 70,000

Warrants/Share options: 300,000 share options.

Erik Edeen

Interim Group Chief Financial Officer (CFO) since January 7, 2019.

Born 1984

Other assignments: –.

Previous assignments: More than 12 years of experience from working in leading roles within the finance function in private and public corporations as a consultant, among others, ICA Gruppen AB (publ.) and Investor AB (publ.). Most recently as Group CFO for a European IT company.

Education: Master of Business Economics from Uppsala University. Executive Education at Harvard Business School.

Shares: –.

Warrants/Share options: –.


Louise Wendel

Hired since 5 September 2016. Head of Legal.

Born 1975

Previous assignments held during the past five years: Head of Legal at Fyndiq AB and Head of Legal at Svensk Fastighetsförmedling AB. 

Education: Masters of Laws LLM, Lund University.


Warrants/Share options: 62,368 share options and 15,500 warrants.

Johannes Bergh

Hired since 12 January 2017. Chief Operating Officer (COO).

Born 1969

Other assignments: Chairman of the board – Codesign AB. Chairman of the board – IPQ AB.

Previous assignments held during the past five years: Chief Executive Officer Rewir AB, Chief Brand Officer Flir Systems Inc.

Education: Harvard Business School, RMI Berghs, Stockholm University.

Shares: 5,392

Warrants/Share options: 230,000 share options.



Åsa Hillsten

Hired since 8 January 2018. Head of IR & Corporate Communications.

Born 1975

Other assignments:  Board Member of eEducation Albert AB (E-tech).

Previous assignments held during the past five years: Chief Communication Officer & IR, Collector AB.

Education: Business Economy, IHM Business School and Strategic Brand Management, IHM Business School.

Shares: -.

Warrants/Share options: 140,000 share options.